Ribaudo Assists TechXpress with New Identity and Positioning

San Luis Obispo – November 13, 2002 - Christopher Ribaudo, copywriter and brand consultant, has worked with TechXpress, a leading tech support, web design and Internet access provider in San Luis Obispo, to develop a new brand platform and strategic communications program.

“We have developed a new brand platform, with a refreshed vision, mission, positioning and values, that will unite, direct and shape all of TechXpress’ future actions and communications,” says Ribaudo.

The new positioning is supported by four key values: trust, innovation, service and research. TechXpress is a company focused on the future and on meeting the changing tech support, web design and Internet access needs of small to medium-sized companies in the Central California Coast region.

The brand positioning will be extended to all identity, marketing collateral and communications tactics through visual, audio and textual cues. “With Ribaudo’s help, we have clarified our identity, our promise and the benefits our customers will enjoy. TechXpress’ is committed to building stronger relationships with its customers by delivering more value and quality service. Our new brand building and communications program is the centerpiece to achieving this goal over the next year,” says Bryan Sarlitt, President of TechXpress.

TechXpress’ new identity and communications program is scheduled to be launched in January 2003. The company is going through reorganization in order to align its culture, practices and services against its brand’s new promise.

TechXpress, Inc. is in no way affiliated with Tech Express, TechExpress, Technology Express or Tech Xpress.