eCommerce Internet Marketing Services
We offer objective-based eCommerce Internet marketing services for clients seeking assistance and complete management of their online marketing initiatives including SEO (search engine optimization), PPC (pay-per-click) Management, Email Marketing, Product Shopping Feeds, Affiliate Programs, and more! A few of our core services include:
When properly executed, email marketing is one of the most effective Internet Marketing avenues available today for driving sales conversions.
A properly executed campaign consists of a well thought out strategy in terms of your offer; determining the send frequency and customer segmentation; creating an effective design/call to action both for the email itself and the landing page for where it links to; monitoring the performance of each campaign via reporting tools; and making continual adjustments to improve the overall success of each campaign.
Our team of full-service Internet Marketing Specialists will work with you to help develop and execute your email marketing campaigns. Our full service approach also includes the use of an industry-leading email marketing management system, integrated into your website (front end and back end). This helps simplify all of your website management tools into one place! We will even create email templates that match your eCommerce web site design and branding, and help reinforce your brand identity.
Shopping Comparison Feeds
Another staple initiative, our Shopping Comparison Feed system is a surefire way to increase exposure and sales. We setup and maintain dynamic product feeds to shopping comparison sites such as; Google Base, Shopping.com, Price Grabber, and more.
We work closely with you to define optimized content for these feeds such as; product title, descriptions, images, PPC, categories and other custom variables (UPC, weight, etc…). As each feed has unique requirements, it’s important that your product data is as accurate and descriptive as possible.
We regularly check the status of your products on each feed to ensure you are getting maximum visibility. Changes are made based upon advanced analytic data on each product/feed as feed optimization is much like search engine optimization, where time needs to be invested to measure, modify and report on a continual basis.
Our goal each month is to increase ranking within the feed search results, to create more click through and sales.
Search Engine Optimization (SEO)
Since search engines are the #1 source for connecting shoppers with merchants, it’s important that your website is easily found. Search Engine Optimization (SEO) is the art of optimizing your website to increase its natural search engine ranking. Chances are, the keywords being typed in by your prospective customers to find your type of products, will locate tens of thousands if not millions of page results. Each page result has 10 listings of possible website matches (excluding paid advertisements), and studies show that 90% of users won’t click past the first page.
Effective SEO starts with researching, identifying, and analyzing the keywords and phrases that drive traffic to your market. Of these filtered keywords and phrases, it’s important to determine which will provide the best results for your particular site before investing in the optimization work. For example, certain keywords/phrases that are too broad may deliver a lot of traffic, but may also result in very low conversions.
Our experienced Internet Marketing team can help you with the SEO process, before, during, or after your site is developed with us. However, the earlier this is done, the more effective. SEO is a long-term multifaceted process requiring continual updates to attain and maintain your top position.
Here are some of the industry-leading SEO best practices we offer:
Keyword Research - continually perform keyword research and analysis to maintain site’s competiveness.
Content Enhancement - edit and publish keyword-relevant content throughout the site.
Meta Tags - update meta tags throughout the site’s product, category and content pages.
Online Press Releases/Articles - submit optimized press releases and articles to targeted online media sites for mass viewership and linking relationship.
Directories - submit site to quality Internet directories and affiliates to help increase inbound links, and overall page rank.
Micro-sites - setup and maintain external micro sites ("traffic-pusher sites") with targeted content and related products linking back to main site.
Link-building liaison services – manage the important link building process through blog comments, web 2.0 site profiles, and RSS feed submissions to help increase search engine ranking results.
Pay Per Click (PPC) Management
When properly setup and maintained, Pay Per Click (PPC) advertising has the power to immediately place your site in front of qualified potential customers searching for your type of product. When your ad is clicked on, you are charged a predefined price within the daily budget you allocate to the advertising network. Google, Yahoo!, Microsoft (Bing), and others offer this service for their search engines and network of affiliate websites. PPC is highly measurable and has proven to be a much more cost-effective alternative to traditional advertising (print, radio, TV, etc.). In fact, Google is now the biggest media company in the world because of such strong demand for its PPC service.
While PPC can be quite effective, it can also be very costly for the inexperienced user. More than 50% of websites using PPC are overpaying and/or losing money due to their lack of knowledge on how to properly operate the PPC campaign system. Similar to SEO, PPC requires continual optimization to be successful. TechXpress’ team of PPC experts offers complete management of your campaign to help ensure your best return on investment.
Using our advanced PPC management tools, we will assist you in analyzing an appropriate budget based on the profit of your product, the going rate per relevant keyword, plus the estimated traffic and conversion rate we are able to ascertain. The budget may be set per day, per week, per month and most all variables in between. Furthermore, we can position the budget to target certain geographic locations down to the city.
PPC Keyword Selection
Similar to SEO, an effective PPC campaign starts with researching, identifying, and analyzing the keywords and phrases that drive traffic to your market. Of these filtered keywords and phrases, it’s important to determine which will provide the best return on investment before going live with the campaign. For example, certain keywords/phrases that are too broad/general may deliver a lot of clicks, but very few sales.
PPC Campaign Management
Since PPC is based on a dynamic real-time bidding system with your competitors, it is crucial to continually monitor your campaign. TechXpress’ PPC experts are well versed with the tools and services available for optimizing your campaign.
PPC Landing Page Optimization
In order to get the highest ranking for the least price, it is very important to have a well-optimized landing page – that is the page to which ad clicks are directed. This landing page should have content relevant to the ad that was clicked on. For example, if your ad is describing a Blue T-Shirt on sale, but your landing page is featuring your Red Sweater product that is not on sale, you will likely receive very poor results. Each ad should be unique and direct to its relevant landing page.
PPC Performance Reporting
To know how effective or ineffective your campaign is, you will want to view regular performance reports. These reports will show you analytics on your average cost per click, conversions and sales from clicks, bounce rates (visitors clicking in/out of your site within 3 seconds), geographic locations generating the clicks including which areas are most/least profitable, and much more. These reports will help fine tune your PPC advertising campaign for increased profit.
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