Performance Tracking and Reporting for eCommerce Web Sites
Each of our custom developed websites come equipped with powerful reporting tools on your customer's shopping habits and experiences. Having this real-time data at your fingertips allows you to make quicker and wiser business decisions relating to your website. Here are some commonly used reporting functions you will have access to:
Visits – how many people browse your site each day, where do they reside (down to the city), the referral source for how they found you (Google search, an affiliate, direct URL, etc.), whether they’ve visited previously, how many and what pages/products/categories they clicked on, and how long they stayed.
Sales – by product, category, customer type, time frame, average order value, conversion rates, shipping, sales tax collected, discounts/promotions used, and more.
Traffic Sources – learn how visitors are finding your site, and work to create more exposure by focusing on similar referral sources. Know which keywords are being typed in to find you and from which search engine.
Content –illustrates the interaction of your customers with your informational pages, products, categories, and more. Understanding the method in which customers interact with your site will help you to determine popular pages, high bounce rated pages, and low exposure products.
Export – data can be exported for offline viewing or importing into your accounting software such as QuickBooks.
Ready to take control of your site and move your online business to the next level? Receive a free quote detailing ways to improve your eCommerce site, or call 805.782.8324 x201 today to talk with one of our eCommerce web site design specialists. To get more details on our most recent eCommerce Web Site design and marketing projects, see our eCommerce web site portfolio.
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