Performance of our new site from TechXpress has improved dramatically including sales volume, number of page views, length of each visit, bounce rate, and more.
Caroline MacDougall, Founder & CEO
Q&A with Caroline MacDougall, Founder & CEO of Teeccino Herbal Coffee:
“I’m the founder and creator of Teeccino. I’m also the CEO of the company, and I’m responsible for all of the product development in the company, and also the marketing programs. We have about 8 employees, a couple of part-time outside of the office employees, the 8 are within the office, and then we have about 100 and some-odd brokers around the country. So as a small company, we can’t afford to put hundreds of thousands of dollars into building a website with all of this fabulous unique functionalities like the large companies can.”
What did you choose TechXpress as your web partner?
“One of the really important things about our site is that we’re not just strictly an e-commerce site. There are so many sites that just sell, that’s all they do. Our site’s purpose also is to educate. We talk a lot about the various herbs that are in our products, the health benefits that come from the herbs that are in many of the herbal teas I’ve designed for other companies. So we have a content rich site and also an ecommerce site. The marriage of those two functions is rather difficult.
When we looked a number of other website providers, we found that they were either really good at e-commerce but they weren’t good at content, or they were really good at content, but they really knew nothing about e-commerce. With TechXpress, we found that they really understood both functions, and knew how to integrate them and give us a lot of capabilities within both. And that’s really the chief reason why we chose TechXpress.”
Explain Dashboard and how you are using it.
“TechXpress has a great Dashboard that allows you to put in your own information even if you’re not technical. So our old website was so hamstrung that I needed somebody who knew how to do all kinds of things that were beyond my capabilities before I can change a single word. Now, I wake up in the morning, I have inspiration, I get online, I make my changes, and it’s done.
The range of features that we’re using in the TechXpress Dashboard goes everywhere from managing our content pages which could be loading pages, putting in photos, adding a video, creating a new pages, changing our links, etc. To our products pages, where we will put on new products (just put on a new product yesterday – photo, description, starting selling tonight). Versus in our old site, we’ll think about it for another few months before we’ve accumulated enough products to hand to someone to do something with.
So it really gave us much more capabilities than when I compared it to building my own site using Joomla or one of these other platforms. By building it with TechXpress I had all that so much available to me. And I have yet to find a limitation.”
How do you view TechXpress’ partnership approach?
“You know, rather than try to hire a whole team myself, TechXpress has become our technology partner for working with our web marketing as well with our site development .
TechXpress has been incredibly supportive and their team is very responsive. They’re right there with us and they really come back to us right away when we have either a problem or a glitch or we’re doing something wrong and we don’t know what we’re doing. They come back with their answers very promptly. So they have a great team at your disposal.”
How has your new website improved your bottom line?
“All of our Google Analytics have changed dramatically in terms of how long people have stayed on the site, how many pages people are viewing, our bounce rate is down, all of those various things have improved.
We have seen an increase in our online sales. We actually saw a little decrease in the size of what people are buying but that’s because we’re offering more products than we ever offered before. And we’re offering our trial size packet for $2 so our average purchase has gone down but our overall number of sales have gone up so we’re quite pleased with it.”
Would you recommend TechXpress to others?
“So I would definitely recommend TechXpress, particularly as I say smaller businesses who aren’t going to go out and spend hundreds of thousands of dollars to try to develop the type of functionality that TechXpress offers. And especially for companies that I know about where they want to have some content about their product, not just sell this, sell this, sell this, and everyone else in the world is selling it to, like a typical e-commerce mall, and I’m sure TechXpress does fine with them but it really does well for companies like myself that really have information to put out as well as products to sell.”
"TechXpress offers a great platform for companies that require both content-rich, educational pages as well as e-commerce. Their proprietary 'Dashboard' content management system allows non-technical people like myself to be able to load pages, products, and field consumer reviews, requests, and questions easily and quickly. It is so thrilling to be handed the keys to one's own Web site. From start to finish, my website project was handled with professionalism, creativity, and flexibility."
View Press Release of Teeccino's New Website Launch.
Caroline MacDougall, CEO
Teeccino Herbal Coffee