We are seeking a full-time, in-house Web Marketing Coordinator to join our budding e-commerce department, specializing in growing our clients’ online branding, traffic, and sales.

Key Responsibilities

Work closely with clients to develop email marketing campaigns, including; developing newsletter strategy, unique promotions to increase sales, copywriting suggestions to increase click through rates, subject line development to increase open rates, best business practices for unsubscribe, frequency, follow ups and other relates tasks.

• Manage the procurement and submissions of high-quality copywriters, including; locating authors, negotiating article rates, creating content outlines, content creation, keyword enhancement, submission and other related tasks
• Work closely with clients to conceive and spec out new and improved Internet Marketing strategies that meet stated goals.
• Oversee internal/external resources (designers, engineers, programmers, Internet marketers) in executing established initiatives.
• Closely monitor analytics for all coordinated marketing initiatives, and report on results, both internally and to clients.
• Provide guidance to designers in implementing effective user interface designs to achieve marketing objectives. Includes creating pre-design wire frame layouts as needed.
• Research new technologies for continually improving our Internet marketing services offering.

Qualifications

• 1+ year project management experience, working with various internal and external resources.
• Strong understanding of current Web design best practices.
• Strong understanding of effective new media marketing/advertising strategies.
• Passion for staying up to date with the latest web technologies and online marketing.
• Prides him/herself in being highly organized and detail oriented.

Compensation:

• Competitive base pay
• Performance bonuses
• Paid time off (vacation, sick, holidays)
• Health & Group Disability Insurance
• Equity Participation
• Free gym membership to Kennedy Club Fitness
• Continuing industry education, training, mentorship, and certification to further your skills and provide greater value.

Application Requirements:

If you feel this position is for you, we ask that you take the time to include the following with your resume and cover letter. This will greatly improve your chances of being selected for an interview:

1. Include examples of email marketing/advertising related projects that you were a part of and specify your role.

2. List some e-commerce sites that you feel are top-notch in design, usability, and functionality. Give reasons for why.

3. What project management systems have you used in the past to organize your marketing initiatives?